It’s transformation season, and if you think this was a different and busy year for news media, it was. There was a lot of resetting, some small wins and some significant losses, but if I had to bet, it’s all been essential in leading to a fresh revival of our industry. I’m not being frivolous with some inconsequential declaration when I say that 2023 will be the year of re-emergence for news media. Why? The tracks have been set for news organizations to reemerge as innovative tech companies delivering personalized and substantive information. Yes, you read that correctly. Your local news company will become a partner with you throughout your day instead of only providing top-line regional and national news, politics and opinions. Papers have already been resized, optimized delivery routes, restructured prices and reduced staff. So, what’s coming? Ask yourself, what’s the most practical way to engage with the fast-paced lifestyle of today’s modern consumer? As I’ve stated in previous articles, the answer is personalized, convenient and resourceful information.
Origen: 2023 will be the year of re-emergence for news media | Editor and Publisher
