Utilized by 97% of news sites, Google Analytics is the most popular tool to track analytics. Used alone, however, it doesn’t show how readers engage with a website. Newsrooms can improve their understanding of readers’ experiences when they combine Google Analytics with other tools that track user behavior.User behavior analytics offer valuable insight into the patterns readers exhibit when visiting your website. These tools provide actionable data through heatmaps, session recordings of individual users, funnel analyses and more. They help answer questions such as:
Origen: 4 behavior analytics tools for small newsrooms | International Journalists’ Network
