Impact Editor may be a relatively new title, but there’s overwhelming evidence to support the critical role it plays in advancing journalism in particular, and publishing in general. “I believe it will ultimately be fundamental to growing audience and revenue in two ways: first, because we are bringing – and showing we are bringing – real value to people’s lives and, second, because it helps to rebuild trust in the media more widely.” – Miriam WellsTrust in media is at an all-time low; even amongst journalists: a 2016 Worlds of Journalism study study – the only survey of journalists in 50 countries – revealed that only about 35% trust news media. Public perception of the media is well documented, with journalists described as the least trusted people.
Origen: 4 lessons from 4 years as an Impact Editor – and why your newsroom needs one – WAN-IFRA
