This year’s hotly-anticipated Digital News Report 2022 from the Reuters Institute for the Study of Journalism has landed. The report surveys over 93,000 online news consumers across 46 markets, covering half of the world’s population.For the first time, there is a whole chapter dedicated to understanding email news consumption, from its contribution to engagement to monetisation opportunities. Industry attention around newsletters is often focused on the United States, but the Reuters team wanted to know if the hype was reflected elsewhere. “More widely, we wanted to understand more about the appeal of newsletters in general,” the chapter’s author Nic Newman writes. “In what ways can this low-tech and often unfashionable medium help build or support sustainable journalism?”
Inicio Lo que estamos leyendo 4 things we learned about email newsletters from the Digital News Report...
