Innovation within the world of publishing is evolving at an increasingly fast pace. Staying up to date with recent trends can therefore be a difficult task, so we’ve provided an overview of 5 need to knows for any media innovator.1. A quick look into the minds of C-level executivesAs the year comes to an end, many topics cross the minds of C-level executives for their future strategies. This year, 2 mains topics stand out from discussions.Firstly, ads are boomeranging back. The subscription market is becoming extremely competitive at a time of financial hardship, and advertisers are finding their importance increasing again for publishers. With developments in ad-tech, advertising experiences can be better than previous iterations and less likely to disrupt user experience. Even products like The Athletic have added ads to their premium subscriber experiences to increase revenue generation. Ads pose a big decision for publishers to make.
Laboratorio de periodismo es una iniciativa de la Fundación Luca de Tena que nace para tratar de cubrir las necesidades de los periodistas derivadas de la transformación del sector, el cambio disruptivo del negocio de la información y la demanda de nuevos perfiles profesionales en entornos en los que dicha formación no está, en la mayoría de los casos, al alcance de los nuevos profesionales.
