“You don’t have to become a developer or a hacker, but you have to have an understanding of how algorithms work – and why they do what they do. You need to understand why the rules are as they are. That is the key,” Johnsen said.“This is something you need to understand: It’s going to affect your work-life one way or another,” he told participants at WAN-IFRA’s Media Leaders Summit Middle East in Dubai.Adresseavisen is both a traditional publisher as well as a thoroughly modern one. First published in 1767, and based in Trondheim, it is Norway’s oldest daily newspaper and part of Schibsted and Polaris Media.The publisher’s newsroom has also been working with AI for many years, and has learned a number of lessons, which Johnsen, Adresseavisen’s Editor and Head of Editorial Development, was happy to share.Adresseavisen primarily has used algorithms for personalisation and to increase the number of stories they could offer readers on their homepage, he said.
Origen: A decade with AI: How Norway’s Adresseavisen uses AI to boost engagement – WAN-IFRA
