Aiming for 500,000 subscribers by 2026, The Atlanta Journal-Constitution takes a big swing on growth | Nieman Journalism Lab

Many local publications have cut costs this year. But The Atlanta Journal-Constitution is dreaming big.The legacy media company is looking to grow its roughly 60,000 digital subscribers to 500,000 by the end of 2026. Publisher and president Andrew Morse believes that implementing a “New York Times playbook” to “super-serve” specific audiences in Atlanta, Georgia, and the broader South and Southeast will get the company to that number, and to profitability.

Origen: Aiming for 500,000 subscribers by 2026, The Atlanta Journal-Constitution takes a big swing on growth | Nieman Journalism Lab