The eagle that landed at The New York Times as its first logo 65 years ago flew in from a distant time and place.Arthur Hays Sulzberger (1891-1968), the publisher at the time, spotted a four-and-a-half-foot-tall pinewood eagle, carved around 1740, at the Pratt & Sons antiques gallery in London. He liked it so much that he bought it, imported it and made it the symbol of The Times, saying it “suggested both peace and strength.” Joseph Schultz, the paper’s art manager, turned it into a graphic emblem, over a series of concentric circles, surrounded by the words “All the News That’s Fit to Print” and “Established 1851,” in what looks like the Futura typeface.

Origen: An Avian Emblem – The New York Times

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