Since Jeff Bezos’ $250 million buyout of The Washington Post in 2013, the publisher’s fortunes have turned around. In recent years it has been seen – alongside the New York Times – as a poster child for a successful digital transformation of a legacy brand.Three years into Bezos’ ownership, the Post had doubled its web traffic and gone from losing as much as $40m a year to reportedly being profitable. By 2019, it had added 200 journalists to its newsroom, bringing the total to 900. Its ‘turbocharged turnaround’ was showing promise.But as the New York Times sets ever loftier subscriber goals, The Washington Post seems to be slowing down.
Origen: As the NYT soars, The Washington Post is losing momentum
