Loyalty is a concept that’s invoked quite often when news executives and researchers talk about audiences. We talk about loyal audiences who trust our journalism and are “engaged” with our products, who spend a lot of time on our sites and keep coming back, who are willing to subscribe or donate to our organizations. But it’s not always clear what exactly we mean by loyalty in itself, apart from those actions that it has been tied to.
Origen: Audience loyalty may not be what we think | Nieman Journalism Lab
