Optimising your paywall and subscription strategy to compete for a place in your reader’s monthly budget is no mean feat. And whilst there are endless benchmarks and success cases online, there is really only one way of finding the best performing strategy for your unique audience: testing.Being one of the most user-friendly but efficient ways of optimising your paywall performance, testing is something that is highly recommended for publishers to do on a regular basis and in a variety of forms.
Origen: Behind the scenes of A/B testing: benchmarks and insights from three digital publishers | Media news
