Bild’s subscription offer evolution proves business strategies are meant to be challenged. Also, keep it simple – The Fix

In 2008, the behavioral economist Dan Ariely gave a popular talk where he explained irrational decision-making. One of the examples he used was the subscriptions offer page of The Economist from years ago.At the time, The Economist offered a standalone yearly digital subscription for $59, a print only subscription for $125 and a combined print + digital subscription for $125.According to the magazine and also Ariely, it was an offer page set up by the marketing department and after inquiries from Ariely, it was taken down. Soon after, the subscription prices changed.

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