BuzzFeed, Inc. is entertaining airport travelers not just via their smartphones but also IRL with new retail stores.Why it matters: BuzzFeed’s stock has been struggling since its public debut in December. The digital media company is under pressure to boost revenue. One solution is more licensing deals.Driving the news: At LaGuardia’s new Terminal C last weekend, Kerry walked by an airport store labeled BuzzFeed News. She saw a second location on Monday in the same terminal when she returned.
Origen: BuzzFeed airport stores launch at LaGuardia as part of growing licensing strategy
