BuzzFeed Inc. is encouraging its newsroom to produce more articles in an effort to boost traffic, as its news division continues to lose money and the digital publisher braces for continuing declines in revenue.BuzzFeed News Editor in Chief Karolina Waclawiak told staff at a recent meeting that increasing the news division’s volume and traffic was part of an effort to help the newsroom meet a goal of becoming profitable this year. “There are so many things outside of our control—the advertising market, the economy, a recession,” Ms. Waclawiak told the newsroom, according to a transcript of the meeting reviewed by The Wall Street Journal. “But what we can control is how many stories we publish each day.”
Origen: BuzzFeed Encourages Reporters to Write More Stories in Attempt to Turn Profit – WSJ
