For the first time in an aeon, there’s a buzz about BuzzFeed. After the quiz-loving US digital media company revealed on Thursday that it plans to work with ChatGPT creator OpenAI to use artificial intelligence (AI) to create content, its stock leapt 150 per cent. On Friday it held on to those gains and whacked on some more.Human journalists everywhere laughed nervously into the weekend. Was this it? Was this the start of the robot infiltration of the media?Obviously, the answer is no. The robot infiltration of the media actually began more than a decade ago. Since then, the deployment of AI by media companies has steadily increased with advances in AI itself.

Origen: BuzzFeed meets OpenAI: Is the robot infiltration of the media under way? – The Irish Times

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