The Atlanta Journal-Constitution (AJC) is a major daily newspaper published in Atlanta, Georgia, and is a merger of the Atlanta Constitution and Atlanta Journal. The newspaper covers local, national, and international news, and is the flagship publication of Cox Enterprises. Newsletters have been playing an important part in driving reader engagement at AJC and in 2022, AJC decided to join the JAMES Experimentation Program. Through the program, AJC could test the benefits of automated and personalised JAMES newsletters.Fast forward to a year later, AJC now uses JAMES for 4 different newsletters, showing positive results. In today’s blog, we share insights from the latest analysis presented to AJC.
Origen: Case Study: Introducing Personalised Newsletters at the Atlanta Journal-Constitution – Twipe
