ChatGPT and other generative AI tools should not send publishers into “panic mode”, digital bosses at Conde Nast and William Reed have said.Instead, they suggested AI can most usefully be implemented as productivity tools – for example, to improve headlines, for search engine optimisation, to generate ideas around an SEO theme and to better understand the likely intent of users.
Origen: ChatGPT for publishers: How to work with generative AI
