A group of media veterans is launching a new digital media and commerce company called The Cool Down with $5.7 million in a funding round led by Upfront Ventures.Why it matters: As climate change becomes more mainstream, the company’s founders believe more money will flow toward eco-friendly goods. They see an opportunity in becoming a trusted source for climate change content, so that one day they can be a trusted voice in sustainable purchase recommendations.

Origen: Climate media startup raises $5.7 million

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