Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media usage), we also saw the pandemic accelerate and impact a slew of trends. In an interesting twist, it appears that it may have sped up some digital media consumption convergence between older and younger generations.
Origen: Digital media behaviors between older and younger generations converge
