Dotdash Meredith, one of the largest internet publishers in the country, will debut a new ad targeting tool called D/Cipher that doesn’t rely on internet tracking cookies or first-party data, the company’s CEO Neil Vogel told Axios.Why it matters: The deprecation of internet cookies has forced most web publishers to rely on cookie replacements or first-party data, or data that publishers collect from users directly, to target ads. Dotdash Meredith’s new solution won’t rely on individual user data.
Origen: Dotdash Meredith debuts intent-based ad targeting tool
