Social-media platform X, formerly known as Twitter, has begun aggressively pitching political advertisers after owner Elon Musk reversed a previous ban on political ads this year.The shift comes ahead of a 2023-2024 election cycle in which candidates and advocacy groups will spend an estimated $10.2 billion, topping the previous record of $9.02 billion set in 2019-2020, according to ad-tracking firm AdImpact. Some $1.2 billion of the current cycle’s total will go to digital platforms, AdImpact estimates.
Origen: Elon Musk’s X Courts Political Advertisers Ahead of a Contentious Election Year – WSJ
