Digital news innovation has, for years, centred around the mobile phone screen. Now, the act of endless scrolling on glass screens in search of company or entertainment may have found either a rival or a counterpart thanks to headphones, earpods, and speakers. Between 2006 and 2019, awareness of the term “podcast” jumped from 22% to 70%, according to Edison Research in the U.S.. And, despite the disruption caused by COVID-19 restrictions (which affected, for example, audio listening while commuting), podcast consumption in 2022 resumed its growth.
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