With subscription models continuing to grow in popularity amongst publishers, paywalls are a popular tool to make this strategy a success. Like anything, there is unfortunately no one-size-fits-all paywall model that will magically convert all users into subscribers. Hard, metered, freemium – the challenge for publishers is choosing the model that best suits your audience.But why should a single model work for both fly-by visitors and your most engaged readers who consume content daily? The reality is that it does not.
Origen: Forget focussing on paywall types – it is time to put your audience first | Media news
