How should a weekly business magazine determine the long-term value of its subscribers: by how many stories they read or the number of times they visit the website? Contrary to the usual preoccupation with pageviews, it turns out that frequent readers are more valuable than those who only stop by occasionally and read a lot, according to a recent analysis of reader data from the Medill School of Journalism, Media, Integrated Marketing Communications.
Inicio Lo que estamos leyendo Frequent readers are more valuable to news outlets than occasional readers, new...
