News leaders are divided on what the future holds for digital journalism. But, if they can agree on anything, it is how critical it is to understand your unique selling point (USP) as a news brand and play to those strengths.In the last Reuters trends and predictions report, just fewer than half of top editors and CEOs (44 per cent) said they were optimistic about their business prospects – mostly finding confidence in news subscriptions. But this figure was 75 per cent last year.The indifference or pessimism of the other half is understandable given that he news industry is going through rapid change; rising production costs, social media turbulence, a flagging attention economy, mass job layoffs, and of course, the advancements of artificial intelligence (AI).
Origen: Futureproofing your newsroom: understand your USP in a crowded space | Media news
