Newsrooms are inundated with metrics of impact… today, there exist just too many data points for online activity.Is measuring reach, attention, and engagement — measuring the impact of your journalism?For any story, we know:The number of page viewsThe number of unique visitorsWhere those visitors areWhat time they read the newsHow far they scroll down the pageHow many elements they click within a page.

Origen: Gauging the Impact of Your Journalism – GIJN

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