The next generation of news consumers (Gen Z) appear to be eschewing publisher websites and apps in favour of social media platforms.And the Reuters Digital News Report warns that there is no reason to suspect these 18 to 24-year-olds will change their ways and start going directly to publishers as they get older.Director of the Reuters Institute for the Study of Journalism Rasmus Kleis Nielsen said: “Whether or not legacy media feel they have completed their initial digital transformation from print, or broadcast-focused, to digitally focused brands with a compelling news website and app, they now face a continual transformation of digital as generations come of age who eschew direct discovery for all but the most appealing brands.”
Origen: Gen Z news consumer habits: Don’t (and won’t) visit publisher sites
