New data from Zenith shows that global advertising expenditure is set to grow 8% in 2022. This will in part be fuelled by the Winter Olympics, mid-term US elections and the football World Cup, which – hosted in Qatar – will for the first time take place in the most advertising-intensive period of the year: the run-up to Christmas.
Origen: Global ad market on track for 8% growth in 2022, despite macro-economic strains – FIPP
