Scared of needles? Maybe you don’t need to be.At least that’s one thought I take away from a few items in the news lately — that we’re not as vulnerable to outside stimuli as we might fear.The needle in question here is a theoretical one: the hypodermic needle model of opinion change. That’s the idea, born decades ago, that the way to understand the effect of media is to think of it as a direct injection of information, straight into your brain. Your reaction to this information will likely be rapid, predictable, and potent — just as much as a shot of adrenaline to the heart. You learn something terrible about a political candidate; this information injection makes you decide, instantly, not to vote for him.
Inicio Lo que estamos leyendo Good news: Misinformation isn’t as powerful as feared! Bad news: Neither is...
