Around half of the leading news publishers in over 40 countries now regularly publish content to Tiktok, according to a new report by the Reuters Institute for the Study of Journalism (RISJ).The report found that the platform is particularly popular among news publishers in western Europe, the US and Asia. Most leading publishers in Australia (89%), Spain (86%), France (86%), the UK (81%) and the US (77%) are now actively using Tiktok, it said.
Origen: Half of leading news publishers use Tiktok, report finds
