A few years ago, Amedia decided to create +Alt to allow subscribers to access content from across their many titles. This was something numerous readers had requested, Ole Werring, Head of Product at Amedia, told participants at DME in late April in Vienna.With more than 100 (mostly local) news titles and 1,100 journalists, Amedia is a large media group in a small country: Norway has a population of just 5.5 million people. Interestingly, a high percentage of this population has direct connections to several places around the country, he said.
Origen: How Amedia fine-tuned a bundled subscription product to meet reader needs – WAN-IFRA
