“First and foremost, we invest heavily in products that reinforce our brand and drive engagement,” Beizer said.For example, Bloomberg has put a lot of work into their Markets experience, “not just on our Markets pages, but across our ecosystem over the last year,” she said.The goal of this is two-fold.First, financial data is Bloomberg’s core business and they want to maintain the focus on that.
Origen: How Bloomberg develops products to boost subscriptions – WAN-IFRA
