You will never know how your community is engaging with your coverage unless you ask. Our partners at the Record-Journal in Meriden, Conn., experienced this firsthand after holding more than 80 conversations with community members and hearing from more than 2,000 survey respondents. The Record-Journal is one of around a dozen news organizations participating in API’s yearlong cohort of newsrooms focused on improving the diversity of sources in news coverage through our source diversity tracking tool Source Matters. In a recent meeting, our group heard from Letrell Crittenden, API’s director of audience growth and inclusion and creator of the Inclusion Index, who talked about the importance of community engagement and listening.
Origen: How community engagement can inform source tracking – American Press Institute
