Don’t be surprised if you hear a member of Gen Z saying the Daily Mail “slays” on Tiktok or that it’s gone “hard af” with its “fire edits”.The broad translation is: “The Daily Mail has become the largest publisher of news in the world on Tiktok and a surprise hit among millions of under-25s.”No longer just the newspaper of choice for Middle England (with an average reader age of 56 for the print edition), the Mail now wants to reach every generation in a family – and Tiktok has become a major part of that strategy.
Origen: How Daily Mail went from voice of Middle England to Tiktok sensation – Press Gazette
