DC Thomson‘s chief brand officer, Ella Dolphin, told Press Gazette’s Future of Media Technology Conference how having a clear purpose and giving something back to communities is leading to business benefits for titles ranging from the Beano to 275-year-old regional daily the Press and Journal. This is an edited version of her keynote presentation.I’d like to introduce our thinking around the community sector, which is incredibly diverse, often transcending politics and social challenges. In the simplest form, it could be like a Neighbourhood Watch scheme, or it could be the gardening gangs that don’t go around shooting people, they go around weeding and picking up the litter.
Origen: How DC Thomson turned community+purpose into winning formula
