How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers – Digiday

Moneygram is cashing in on the growing popularity of Formula One in the U.S. The financial technology company is currently running a contest offering the winner the opportunity to attend the first-ever Formula One Grand Prix in Las Vegas this November.“There’s been a huge surge in interest in the U.S., predominantly driven by the launch of the [Formula One] Drive to Survive series on Netflix, which initially showed a spike in 18-to-25 year olds,” said Greg Hall, Moneygram CMO, when asked about why the brand is focusing on the sport now. “From a viewership perspective, from an interest perspective, there’s a great swell in the sport.”

Origen: How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers – Digiday