How Germany’s public broadcaster uses TikTok to engage with younger audiences around the world | Reuters Institute for the Study of Journalism

Berlin Fresh is the first TikTok channel started by German public broadcaster Deutsche Welle (DW) and mixes news, lifestyle, culture, and more to explain what it means to be a young citizen in Berlin.

Origen: How Germany’s public broadcaster uses TikTok to engage with younger audiences around the world | Reuters Institute for the Study of Journalism