In March, LinkedIn released a new live audio events feature for company pages. The feature was created following the release of a series of similar functions on other social media platforms, like Twitter Spaces, Facebook Audio Rooms, and Reddit Talks, as well as the popularity of the social audio app Clubhouse. These features have seen varying levels of success, with the last two examples, at Facebook and Reddit, having already been discontinued. The beta test for LinkedIn Audio Events lasted one year, and Insider was one of the news brands involved.For this issue, I spoke with Pavan Mahal, a London-based audience editor at Insider, where she works on implementing social media strategy with her primary focus on LinkedIn. She is one of two editors who worked on audio events for Insider this past year.
Inicio Lo que estamos leyendo How Insider engaged its audience through LinkedIn’s new audio events | Reuters...
