A media company can only grow so much when sticking to one channel. At least that’s what four newsletter publisher executives said when outlining their plans to Digiday about expanding into events, video and podcasts to diversify their businesses and grow their revenue this year.“Newsletters are an entry point for media companies and then they’re going to expand from there,” said Front Office Sports founder and CEO Adam White. “We don’t even consider ourselves a newsletter company anymore.”
Origen: How newsletter publishers are expanding and diversifying beyond inbox-based revenue – Digiday
