Three weeks on from the launch of Threads, the Twitter rival created by Facebook and Instagram owner Meta, and news publishers are beginning to take stock of their experiments on the platform.Social media is a rapidly changing beast at the moment: since the launch of Threads in the UK on 6 July (it was available on 5 July in the US), Twitter is rebranding itself as X and Tiktok has added text-based posts to its video-based platform for the first time.
Origen: How publishers are experimenting with Meta’s Twitter rival Threads
