The instant traffic hit from push alerts means that most publishers are now using them every day, regardless of whether the content they are promoting is worth the news-flash treatment.Press Gazette’s own analysis of mobile app push alerts sent between 16 September and 1 October (which included the Queen’s funeral on 19 September), found that the 27 international, national and local publishers at which we looked together sent over 2,300 alerts.
Origen: How publishers became addicted to the traffic hit from push alerts
