As the industry is well aware, first-party data is crucial for targeting and reaching customers in a cookieless environment. In a challenging market where revenue is a top concern, having a first-party data advantage is key and can help support a publisher’s business in multiple ways.Email newsletters provide a valuable opportunity for publishers to collect first-party data, giving direct access to opted-in email addresses and insights into audience behavior. Let’s explore how publishers can use data obtained from email newsletter programs to boost revenue, which is especially important now.
Inicio Lo que estamos leyendo How publishers can put first-party data to work using newsletters | What’s...
