“A lot of people were calling us crazy, saying ‘What on earth are you doing? Are you really going to try to put these profiles behind a paywall?’ But we did, and it’s been working quite well. The fanbases of these podcasts are super loyal, and it’s given us a really strong base of subscribers to develop the product on,” says Kristin Ward Heimdal, Country Manager, PodMe, Norway.How and why Schibsted came to undertake this decision offers some lessons in business strategy from a company that has repeatedly shown itself to be among the sharpest in the news industry.
Origen: How Schibsted’s PodMe podcast platform has brought in 170,000 paying subscribers – WAN-IFRA
