Sweden’s biggest daily news outlet has discovered it can use generative AI tools to boost time spent on its articles, especially with younger audiences.Aftonbladet began experimenting with ChatGPT in its newsroom at the start of the year with the goal of creating a tool to help it test out what generative AI could do.The result was an AI-generated article summary that readers can choose to open within news articles. The initial results, deputy editor Martin Schori told Press Gazette, have been positive.
Origen: How Sweden’s biggest daily uses ChatGPT in its newsroom
