Academic news website The Conversation is using article series and text message strategies to appeal to a younger readership.The Conversation is known for publishing analysis and commentary from academics and professors at universities, which are paid members. In-house editors then fine-tune these contributions to make often dry subjects more accessible to both general and professional news audiences.Its own audience survey data showed that a bulk of its readers were in the 18 to 35 age bracket. The publication started to wonder what type of content these readers need at this stage of their lives.To experiment with a new approach, The Conversation launched the Quarter Life series in March 2022, commissioning stories for people in their 20s and 30s. Think topics like health and fitness, sex and relationships, buying properties, work and careers, and yes, social media trends.
Origen: How The Conversation is attracting younger readers | Media news
