Puzzles and games have always been central to the newspaper experience, but no media company has had as much success mining that obsession digitally as The New York Times.Games are so popular at the Times they’ve become one of four main pillars bundled to keep subscribers paying each month, along with The Athletic, Cooking and Wirecutter, their consumer review website. In fact, the Times regularly touts the importance of its games as a primary reason news consumers remain long-term subscribers.Wordle remains the Times’ most popular game. After purchasing the viral word game created by Josh Wardle during the pandemic, the Times said it brought in tens of millions of new users and led to their best quarter ever for new subscriber additions. Not bad for a game that remains free to play, even as a subscription to New York Times Games will set you back $5 a month (or $40 a year).
Origen: How The New York Times is making connections with puzzles and games | Editor and Publisher
