In the face of rampant mis- and disinformation online, video is a powerful format journalists can utilize to instead reach users with factual, ethically reported information. Thoughtful, strategically crafted video reporting can circulate widely online and stick with viewers long after it airs.However, although having your video go viral may seem like a logical end goal, there’s more to making engaging videos than racking up views. The real challenge? Creating video content that resonates with your audience.”I really want to stress that if you’re trying to reverse engineer virality, it’s going to drive you crazy,” said Jacob Templin, head of video at the Thomson Reuters Foundation, in the first session of ICFJ’s Empowering the Truth Global Summit. “There’s so many other things you need to put front and center first before you start thinking about virality.”
Origen: How to drive factual, ethical reporting through video | International Journalists’ Network
