It is about tracking a wide variety of aspects from story pitch to execution to promotion, to make sure your stories can affect the communities they’re created in service toI worked with the Detroit Free Press to apply methods that measure the impact of the journalism they are creating, we called this impact production. In my time with them, I learned the methods to effectively measure impact are endless, which means they are also always shifting depending on the story or package. Impact measurements may come in the form of researching agencies to promote specific news stories to creating a focused email list that promotes a newly created public dataset that affects everyone on that list or goes to people who could help the people who make up that dataset.
Origen: How to produce and measure impact on your journalism – RJI
