Trust is necessarily subjective and in the eye of the beholder, and it is important to note that trust is not always a meaningful indicator of whether a news outlet is trustworthy, whether it is accurate, whether it is fair, or of its quality.Brand trust scores are only one measure that we look at in the Digital News Report. We ask several other questions about trust each year and provide industry and political context. We also conduct regular additional studies on what shapes perceptions of news brands. Our Trust in News project explores the issue in even more detail with the help of surveys, qualitative studies, and industry interviews.
Origen: How we ask about trust in news brands | Reuters Institute for the Study of Journalism
