Paywalls were not popular when they were introduced by The Times in 2010. On the contrary. And the starkest opponents were those within News UK.”We almost had a revolt in the newsroom when we decided to build a paywall and ask readers to pay for content. Journalists hated the idea, because they thought their articles would no longer reach a wide audience,” said David Dinsmore who has been director of operations for almost a decade at News UK, which publishes both the Sun and The Times.
Origen: INMA: 12 years in, The Times’ controversial paywall yields 445,000 subscrib…
